Multichannel Banking in Europe

The seventh annual Multichannel Banking Report published by Efma and Finalta is now available - this year, with contribution from McKinsey & Company. The focus of the 2012 report is on accelerating online sales.

Despite year on year growth, the step change many banks were forecasting has yet to materialise. This is despite the fact that 39% of respondents in last year’s Multichannel Banking Report rated online banking sales as their top priority. The objective of this year's report is to outline the practical steps required to realise a more substantial level of growth. The Report’s findings are supported by publicly available examples of best practice.

The report is structured around the following four sections:

• a brief background on the research;
• how consumer behaviour is changing;
• the critical factors required to be successful in online sales; and
• how to make change happen.

Over 160 banks across western Europe and central and eastern Europe took part in the survey. Respondents were typically Head of Direct Channels or equivalent.

This report provides you with key industry benchmarks and examples of market best practice. To receive a copy, please contact research@finalta.eu

Note: The report is available only to Efma members, Finalta clients and media professionals. 

This joint research with Efma complements Finalta's in-depth benchmarking and best practice work. It draws from the findings from some of Finalta's multichannel benchmarking engagements to provide additional insight. To find out more about Finalta's multichannel benchmark, please contact enquiries@finalta.eu